Ways to Generate Revenue for your Pickleball Club



When it comes to the opening of a new Pickleball club, there are many exciting factors to consider. Before you start building a facility, it's important that you thoroughly research the various factors that will affect its success. In this article, we'll highlight the key factors to make informed decisions and be profitable from the start.


Choose Your Market

Initially, before you start building a new facility, it's important that you have chosen the right market. One of the most important factors that you should consider is the proximity of other pickleball clubs and courts to your location. Then, from there, the size of the community that's nearby will also affect the success of your club. Are people playing on city courts? Are there tight tape lines on traditional tennis spaces? All good signs that there's a hungry community that's likely organizing on their own.


Ways to earn revenue

Before you decide on a membership or player fee, it's important to consider the costs involved. For instance, if you have a group of players, would they pay monthly or yearly memberships? Maybe they pay for each court reservation?

Traditionally, clubs charge a monthly membership fee, which doesn't include a court fee. This type of arrangement allows players to use the courts without having to pay a fee. One of the most effective ways to generate revenue through memberships is by offering limited free hours of court time during open play and round-robin events. Other types of memberships you could offer are those for couples, families, and seniors. Note, if you mandate an annual membership, those patrons will expect first dibs at courts and extra perks. Be sure your software tool allows for that flexibility. Pickleballsoftware.com can cater to your VIP members.


There are other ways to increase the profit of your club. One of these is by renting out a ball machine or having a small pro shop on site that has an integrated point of sale system. You can also sell water bottles, customized club gear, sports drinks, paddles and sunglasses to bring in additional revenue. All the things your members need to spend 3 hours comfortably. 


Pickleball facilities are also experimenting with new ways to do business. One of these is becoming a cashless organization, which means that when players sign up for open play or court reservations, they pay using online payment. This eliminates the need for manual processes and allows clubs and organizations to be lean and still provide a great customer service experience. 


Pickleball Software is a leading provider of software for new and existing pickleball clubs. We offer a variety of services such as court reservation, club management and league builders that can be customized to your liking. If you would like more information about how we can help you increase revenue, please contact us today at pickleballsoftware.com